ESB D2 Pop Quiz 0.2

Which of the following statements about direct competition are true?

• A direct competitor sells something different but satisfies the same customer need.
• A direct competitor sells the same thing as you.
• The only competition you need to worry about is direct competition.
• All businesses are your direct competitor.

What is the best explanation of market penetration pricing?

• Pricing at the current market price
• Aggressive pricing to quickly establish market share
• Pricing to create a new market
• The price used when entering a new market

Which is the best example of a weakness in SWOT analysis used for competition analysis?

• The other company has a high level of sales
• The other company launched a large marketing campaign
• The other company has a lot of customer service issues
• The other company can expand business to another country

A designer clothing brand that sells to customers at a discount outlet store

• Retail
• Wholesale
• B2C (Direct to Consumer)
• B2B (Direct to Business

A print shop that makes advertising posters for stores at a shopping mall

• Retail
• Wholesale
• B2C (Direct to Consumer)
• B2B (Direct to Business

You have opened an indoor dog agility course and you want to advertise to potential customers in your area. Which marketing method would be most effective?

• Email
• Local television ad
• Twitter
• National Newspaper

Which three of the following are marketing plan segments? (Choose three.)

• Retention rate
• Psychographic
• Behavioral
• Geographic

What type of market consists of a defined group most likely to buy a company's products or services?

• Concentration zone
• Focus group
• Objective market
• Target market

There are two rival sandwich shops, Pat's King of Steaks and Geno's Steaks, both of which are famous for cheese-steak sandwiches. What kind of competitors are Pat's and Geno's to each other?

• They are not competitors
• Direct
• Indirect
• Replacement

How many steps are there in the sales process

• 5

• 10

• 7

• 3