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ESB D2 Pop Quiz 0.2

Authored by OLESEA SVET

Business

9th - 12th Grade

Used 3+ times

ESB D2 Pop Quiz 0.2
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10 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

Which of the following statements about direct competition are true?

A direct competitor sells something different but satisfies the same customer need.
A direct competitor sells the same thing as you.
The only competition you need to worry about is direct competition.
All businesses are your direct competitor.

2.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

What is the best explanation of market penetration pricing?

Pricing at the current market price
Aggressive pricing to quickly establish market share
Pricing to create a new market
The price used when entering a new market

3.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

Which is the best example of a weakness in SWOT analysis used for competition analysis?

The other company has a high level of sales
The other company launched a large marketing campaign
The other company has a lot of customer service issues
The other company can expand business to another country

4.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

A designer clothing brand that sells to customers at a discount outlet store

Retail
Wholesale
B2C (Direct to Consumer)
B2B (Direct to Business

5.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

A print shop that makes advertising posters for stores at a shopping mall

Retail
Wholesale
B2C (Direct to Consumer)
B2B (Direct to Business

6.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

You have opened an indoor dog agility course and you want to advertise to potential customers in your area. Which marketing method would be most effective?

Email
Local television ad
Twitter
National Newspaper

7.

MULTIPLE SELECT QUESTION

1 min • 2 pts

Which three of the following are marketing plan segments? (Choose three.)

Retention rate
Psychographic
Behavioral
Geographic

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