Fundamentals Chapter 2 and 3

Marketing activities are not especially important for companies engaging in international trade because people in other countries do not respond well to modern marketing techniques.

• True
• False

When customers’ wants and needs are met, they are more likely to be loyal and continue to purchase from the business.

• True
• False

Marketing has only positive effects on people and society.

• True
• False

Marketing helps to solve social problems through communicating awareness of the problems and how they affect individuals and the country.

• True
• False

Senior citizens often fall prey to unethical business practices.

• True
• False

Which of these is not a way in which marketing can benefit society?

• increases international trade.
• identify and develop new and better products and services
• improves the standard of living.
• expands job opportunities.

Which of these is not a social problem for which marketing has been criticized?

• selling products that may be harmful
• carefully matching products to the needs and wants of customers
• selling products consumers cannot afford
• creating a culture focused on excess

Which of the following is not a common complaint about marketing?

• Marketing helps match supply with demand.
• Marketing results in higher prices for consumers.
• Marketing causes social problems.
• Marketing causes consumers to make unneeded purchases.

This federal law protects small businesses from unfair pricing practices between manufacturers and large businesses.

• Sherman Antitrust Act
• Robinson–Patman Act
• Americans with Disabilities Act
• Federal Trade Commission Act

Which of the following is not one of the four rights identified in the Consumer Bill of Rights?

• the right to adequate and accurate information
• the right to safe products
• the right to the lowest possible price
• the right to product choice