Unit 1 Introduction to Marketing Review

Marketing is used by businesses to persuade customers to buy their products.

• true

• false

Customers divided into countries, areas and population density is called....

• demographic segmentation

• geographic segmentation

Competition benefits customers by ...

• fair prices, good customer service and more choices

• increased profits, more marketing and more choices

• fair prices, increased market share and more choices

Market share means the percent % of total sales of a company (business) in an industry.

• true

• false

Businesses try to ______ and encourage customers to buy their products instead of competitors.

• marketing

• persuade

• innovation

Customers divided into groups based on their interests, gender and income is called...

• demographic segmentation

• geographic segmentation

Two businesses are in competition if they....

• have good marketing and find out customer information

• are in the niche and mass market

• have the same target market, and prices and products are similar.

Toothpaste, shampoo and water are in the ______ market.

• mass

• niche