Advertising and Media Planing 1.

John is watching a football game and accesses the internet to look up stats for one of the players. In terms of integration of media platforms, this illustrates:

• content grazing.

• investigative spider-webbing.

• social spider-webbing

• quantum journey.

The reasons why integrated marketing communication works includes each of the following, EXCEPT:

• it streamlines workflow.

• it connects with multiple audiences.

• it creates new products.

• it unifies the company's marketing strategy.

Each of the following is a trend impacting the use of integrated advertising and marketing communications EXCEPT:

• emphasis on customer engagement.

• increases in perception of brand parity.

• increase in channel power by manufacturers.

• integration of media platforms.

Integrated marketing communications are designed to reach and affect each of the following EXCEPT:

• employees.

• business customers.

• retail and wholesale customers.

• elected governmental officials.

Anything that distorts or disrupts a message is:

• encoding.

• discouragement.

• disagreement.

• noise.

In the communication process, a television signal containing a commercial is the:

• sender.

• transmission device.

• decoding system.

• noise or clutter in the model.