Chapter 1: Marketing Is All Around Us

What is Marketing?

• the process of developing, promoting, and distributing products.

• all people who share needs and wants who have the ability to purchase something.

• its the market

• all of the above

What is the 4P's of marketing also named?

• marketing mixture

• 4 things

• Marketing Mix

• Marketing things that will help you

What are the 4P's of Marketing

• Product, pancakes, pros, periphery

• Place, product, price, promotion

• Promise, place, practice, park

• product, place, price, plate

"Cooking Instructions on packaging add value to food products by proving" is an example of what Utility?

• Information

• Possession

• Place

• form

"A convenience store that is open 24 hours a day creates" is an example of what Utility?

• possession

• time

• information

• form

"Assembling parts to build a car" is an example of what Utility?

• possession

• time

• information

• form

"A gas station located on a heavily traveled road" an example of what Utility

• place

• information

• possession

• form

What does marketing generate?

• stuff

• products

• competition

• people

What are examples of demographics

• marital status

• gender

• income

• all of the above

What are examples of geographics

• local markets

• regional markets

• national markets

• global markets

• all of the above