2022 Advert/Promo target Market Quiz

Sorting customers by their physical and social characteristics is called ______ segmentation.

• behavioral
• statistical
• psychographic
• demographic

A target market can be described as the 

• direction the market is headed
• group of customers the business seeks to attract
• way a business draws its customers
• sample of the market

_____ means different from anything else.

• Demographics

• Defensible

• Differentiated

• Target

A _____ is a particular group of consumers at which a product or service is aimed.

• target market

• differentiated offering

• pro forma

• patent

Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.

• demographics

• psycholgraphics

• geographics

• target marketing

Segmenting the market based on where people live.

• Behavioral

• Demographics

• Psychographics

• Geographics

Segmenting the market based on product related behavior.

• Behavioral

• Geographics

• Psychographics

• Geographics

The target market is a male, 35-45, annual income of $60,000. Which one shows how this target market is described?

• Behavioral

• Demographics

• Geographics

• Psychographics

The centerpiece of the marketing strategy is

• Market Research

• Target Market

• SWOT Analysis

• Customer Profile Dimension

The process of investigating and analysing information about market behaviour and your target market.

• Market failure

• Market equilibrium

• Market research

• Market share