PROMOTION ENTERPRISE

Ancient ___ used papyrus for promotional signs, notes & messages.

• Italians

• Egyptians

• Vikings

• Romans

The first electronic promotional sign was lit in New York, Times Square in what year?

• 2008

• 1955

• 1506

• 1882

When did radio adverts first start?

• 2003

• 1988

• 1866

• 1922

When did YouTube first start showing adverts?

• 1974

• 1996

• 2006

• 1765

____ is the process of dividing a target market into smaller, groups of people who share similar characteristics.

• Profit segmentation

• Consumer segmentation

• Supplier segmentation

• Market segmentation

In the 1960's, what did psychologists introduce to help advertisers understand consumer needs?

• Customer squads

• Consumer teams

• Focus groups

• Supplier bands

When was print advertising invented?

• 2002

• 1440

• 1963

• 1899

The purpose of ____ is to inform people about something such as a brand or product, persuade them to buy it and remind them to buy it again in the future.

• taxation

• human resources

• competitors

• advertising

We all tend to buy from people or companies we feel ____ about.

• positive

• neutral

• negative

• disturbed

A _____ offers the ability to convey your message with sight, sound and motion.

• billboard

• audio advert

• print advert

• TV advert