Content Marketing Unit Review

What are two areas to consider when defining your target audience?

• How many products you can create and how many people you can serve

• Search engine optimization and audience metrics

• The size of your sales team and your product

• Demographic and psychographics

The keys to content marketing include

• content that tries to reach everyone on social media.

• content that is shared sporadically.

• content that includes coupons and discount offers.

• content that is relevant to the target audience.

What is the purpose of content?

• To create viral videos.

• To develop trust and a relationship with your audience.

• To generate revenue.

• To sell, sell, sell.

hat is one way to measure the effectiveness of your content marketing strategy?

• Review the analytics from social media posts.

• Do things the way you did during your most successful year in business.

• Ask employees which blogs they like best.

• See how many of your videos went viral.

A target audience is a group

• who already uses your product or service.

• who can invest in your organization.

• of everyone in your local service area.

• who can use, wants, and can afford to buy a product.

Content includes

• networking meetings.

• going to trade shows.

• making cold calls for sales.

• social media posts.

What online tools can you use to research your target audience?

• Search engine optimization and audience metrics

• Search engine optimization

• Ads on TikTok

• Social media groups and surveys

What is an avatar?

• A detailed profile of your customer

• An email newsletter metric

• A short movie about your product

• A podcast description

Content marketing is part of which one of the four Ps of marketing?

• Place

• Promotion

• Product

• Pricing

Paid marketing tools include

• social media posts.

• sharing a YouTube video.

• buying promotional space on websites and social media ads.

• asking customers to share your latest TikTok.