Sports and Event Marketing 2 Honors

Stadium owners have often been accused by business owners of doing what to the prices for sponsorship opportunities?

• 1) Inflating 
• 2) Reducing
• 3) Changing
• 4) None of the above

What is the main product a stadium sells?

• 1) Tickets 
• 2) Parking
• 3) Concessions
• 4) All of the above

Ultimately, what does stadium management want to maximize?

• 1) Entertainment
• 2) Fun
• 3) Number of seats
• 4) Revenue

What refers to the flow of fans out of a stadium?

• 1) Ingress
• 2) Egress 
• 3) Traffic
• 4) None of the above

A target market can be described as the

• A.      sample of the market.
• B.      group of customers the business seeks to attract.
• C.      direction the market is headed.
• D.     way a business draws its customers.

An agreement that allows a company to pay a fee to a team or an event for the right to affiliate itself with that team or even.

• Sponsorship

• Brand Equity

• Brand Loyalty

• Brand Image

Dynamic pricing means what about ticket prices?

• 1) They are not increased
• 2) They are not fixed 
• 3) They are not lowered
• 4) None of the above

Who helps attendees find their seats in an orderly fashion so that everyone can be seated on time?

• 1) Cashiers
• 2) Attendants
• 3) Ushers
• 4) Greeters

What is the practice of partying in the stadium parking lot before an event?

• 1) Crowdsourcing
• 2) Moshing
• 3) Tailgating 
• 4) None of the above

Marketing which focuses on promotion of sports events as well as the promotion of other products & services

• Pathways in Marketing

• Sports Marketing

• Atlanta Elite

• Sports Training