Commitment - Online Communities

In online communities, commitment is:

• Members’ affective and behavioral connection or loyalty to a group or community with which they identify.

• The feeling of attachment to a group or community.

• The other two answers are correct.

When there is commitment, the online communities can really:

• Be important sources of information, social support and recreation for people.

• Be linked to increased social capital and tremendous business opportunities.

• The other two answers are correct.

What defines the spirit of the communities is that:

• Users collaborate around a common purpose, providing valuable content.

• Users obtain recognition, experiences and networking.

• There is always a leader that moderates conversations.

Online communities are excellent tools for companies to:

• Expose themselves to a large market.

• Obtain information and ideas to improve products.

• Neither of the other two answers is correct.

In online communities the need-based commitment is based on:

• Feelings of rightness or felt obligation to the group.

• Feelings of closeness and attachment to a group or members of the group.

• An incentive structure in the group and alternatives available to members from outside, that increase the net costs of leaving the group.

In online communities, the identity-based commitment is a type of:

• Affective commitment.

• Normative commitment.

• Continuance commitment.

When there is bond-based affective commitment in an online community, members feel close to:

• The group as a whole.

• Individual members of the community.

• Both, individual members and the group.

In online communities, affective commitment can be increased by:

• Providing members with targeted information.

• Facilitating communication with a group or with individual members.

• The other two answers are correct.

One of the three main factors that contribute to create normative commitment in online communities is:

• Reciprocity.

• Encouraging repeated exposure.

• Quality discussions.

In online communities, providing participants with experiences that meet their motivations, generates:

• Affective commitment.

• Need-based commitment.

• The other two answers are correct.