Intro to Media and Communication Pop Quiz

What is Narrowcasting?

• Narrowly spreading an advertising message to a select wide audience. 

• Spreading a narrow signal over a small geographical area.

• Spreading your messaging very narrowly.

• Spreading an advertising message or signal to a select group of audience. 

What is an example of Narrowcasting?

• The Internet

• Public Television Station like TVJ and CVM

• Cable TV

• Privately owned newspapers

What is the purpose of media?

(a)  

List a type of communication that predated print media.

Who built the first printing press?

• Johannes Guten

• John Gutenberg

• Johannes Gutenberg

• Johannes Gutenborough

What is the Morse Code?

• A series of numbers and letters.

• A dot and a dash with a message

• A series of letters and dots

• A series of dots and dashes

Answer explanation

A series of dots and dashes could be sent down a telegraph wire and received at the other end. Messages could be sent over long distances at almost instantaneous speed.

Who invented the telephone and in what year?

• William Bell

  1971

• Alexander Graham Bell

  1856

• Graham Alexander Bell

  1842

• Alexander Graham Bell

  1876

What year was the Google search engine born?

• 1898

• 1998

• 1978

• 2008

Which of the following statements is true about the development of radio?

• Radio development began as wireless telegraphy.

• The first radio program broadcast was done On Christmas Eve 1906.

• Radio became available in rudimentary experimental forms in the late 1920s.

• During the 1950s, radio was the primary medium for influencing public opinion.

The world’s first fully functional all-electronic television was created by?

• German inventor Paul Gottlieb Nipkow

• Brazilian priest Roberto Landell de Moura 

• Italian inventor Guglielmo Marconi

• Philo Taylor Farnsworth