Business Model/Lean Canvas

The first part of the business model canvas focuses on which of the following?

• Key Partners

• Key Metrics

• Customers segments

• Cost Structure

Which of the following focus on customers?

Select all that apply.

• Segments

• Relationships

• Channels

• Metrics

Customer segments identify the most important potential consumers for our business.

• True

• False

Customer segments are synonymous with _____________.

• Our collaborators

• Our target audience

• Our suppliers

• Our assets

Customer segments often involve which types of information or data?

Select all that apply.

• Demographic

• Psychographic

• Behavioral

• Geographic

• Infographic

Demographic data are the characteristics of a population with respect to age, race, and gender, education, geography, median income, etc.

• True

• False

Geographic segmentation focuses on the grouping of consumers on the basis of where they live, including regions, countries, climates, cities, etc.

• True

• False

Behavioral segmentation focuses on the lifestyle, values, and opinions of customer segments.

• True

• False

Psychographic segmentation focuses on how customers use a product and interact with a brand.

• True

• False

Which of the following are demographic categories?

Select ALL that apply.

• Race

• Gender

• Median Income

• Values