International Marketing 2

In order to secure a _____ _____, companies will try to make their products and services stand out from their competitors'.

• customer retention

• product portfolio

• marketing strategy

• brand identity

• competitive advantage

The company's aggressive _____ _____ targets numerous trade fairs around the world.

• customer retention

• product portfolio

• marketing strategy

• brand identity

• market segmentation

The CEO described industrial services as one of the 3 main growth drivers for Siemens, alongside its green _____ _____ and sales in emerging markets such as China, India, Brazil and the Middle East.

• customer retention

• product portfolio

• marketing strategy

• brand identity

• market segmentation

A survey by a German car magazine showed that customers were worried that mass market carmaker VW could damage the Porsche_____ _____.

• customer retention

• product portfolio

• marketing strategy

• brand identity

• market segmentation

By "_____ _____", we mean the process of defining and subdividing a large homogeneous market into clearly identifiable segments having similar needs, wants or characteristics.

• customer retention

• product portfolio

• marketing strategy

• brand identity

• market segmentation

The key to success is not in just securing the first order, but in fixing problems and offering services. So we reward our sales staff for _____ _____ rather than just for the initial sale.

• customer retention

• product portfolio

• marketing strategy

• brand identity

• market segmentation