
International Marketing 2
Authored by Lorena Lomoro
Professional Development, Business, English
Professional Development
Used 2+ times

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6 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
In order to secure a _____ _____, companies will try to make their products and services stand out from their competitors'.
customer retention
product portfolio
marketing strategy
brand identity
competitive advantage
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
The company's aggressive _____ _____ targets numerous trade fairs around the world.
customer retention
product portfolio
marketing strategy
brand identity
market segmentation
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
The CEO described industrial services as one of the 3 main growth drivers for Siemens, alongside its green _____ _____ and sales in emerging markets such as China, India, Brazil and the Middle East.
customer retention
product portfolio
marketing strategy
brand identity
market segmentation
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
A survey by a German car magazine showed that customers were worried that mass market carmaker VW could damage the Porsche_____ _____.
customer retention
product portfolio
marketing strategy
brand identity
market segmentation
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
By "_____ _____", we mean the process of defining and subdividing a large homogeneous market into clearly identifiable segments having similar needs, wants or characteristics.
customer retention
product portfolio
marketing strategy
brand identity
market segmentation
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
The key to success is not in just securing the first order, but in fixing problems and offering services. So we reward our sales staff for _____ _____ rather than just for the initial sale.
customer retention
product portfolio
marketing strategy
brand identity
market segmentation
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