Innovation & Commercialisation

Innovation & Commercialisation

Professional Development

10 Qs

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Innovation & Commercialisation

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Assessment

Quiz

Specialty

Professional Development

Practice Problem

Hard

Created by

BP Leow

Used 3+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Haagen Dazs ice cream redefined ice cream as something adults could enjoy. Is this

Product Innovation

Process Innovation

Position Innovation

Paradigm Innovation

2.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Voice over internet protocol (VOIP) telephony, making telephone calls over the internet is:

Product Innovation

Process Innovation

Position Innovation

Paradigm Innovation

Answer explanation

Radical process innovation - departure from the use of fixed lines or cellular. Allows for cheaper and in some cases free calls

3.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Capsule hotels (very small rooms) with basic facilities for overnight stays in city centres are examples of:

Product Innovation

Process Innovation

Position Innovation

Paradigm Innovation

Answer explanation

Incremental product innovation - a low-cost variation of the hotel room

4.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Online banking and insurance are:

Product Innovation

Process Innovation

Position Innovation

Paradigm Innovation

Answer explanation

Radical process innovation - fundamentally changed the way these organisations delivered service

5.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

The COVID vaccine is example of

Product Innovation

Process Innovation

Position Innovation

Paradigm Innovation

Answer explanation

Incremental product innovation - built on existing SARS vaccines

6.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Low cost "single serving" shampoo sachet for low income earners in developing economies is

Product Innovation

Process Innovation

Position Innovation

Paradigm Innovation

Answer explanation

Incremental position - opens u a new customer segment/market of users who may like the 250 ml size bottle but cannot afford it.

7.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

White LED light ...

Product Innovation

Process Innovation

Position Innovation

Paradigm Innovation

Answer explanation

Radical product innovation - a fundamental shift in price, performance, and life span

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