Sport & Event Marketing I Section 1

Which of the following would be considered an event in event marketing:

• A restaurant opening

• A family vacation

• A college graduation ceremony

• A kindergarten class party

The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?

• Total

• Indirect

• Fiscal

• Direct

A person who sells non-sport products through the use of sport is considered a(n)

• sport marketer.

• sport salesperson.

• non-sport marketer.

• advertising marketer.

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?

• Target

• Mass

• Event

• Direct

A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?

• Demand mostly tangible products

• Have consumers with artistic talent

• Include spectators and participants

• Are concerned with environmental issues

A characteristic of an event is that it is produced and consumed in which situation?

• During planned intervals

• At the same time

• By the same group of people

• In unemotional ways

Which of the following would be considered an event in event marketing:

• A family vacation

• A college graduation ceremony

• A kindergarten class party

• A restaurant opening

A football stadium marketer who sells private luxury boxes to companies interested in entertaining clients works in __________ sales.

• season ticket

• corporate

• group

• e-ticket

A person working in advertising sales for a sports team is responsible for

• selling group and season tickets.

• selling team merchandise.

• selling ad space in game programs.

• creating licensing agreements.

An employee managing a pro shop that sells golf apparel and equipment works in

• merchandising.

• community relations.

• market research.

• public relations.