The Characteristics, Motivations, & Behaviors of Consumers Quiz

Buying Motives:

• Purchases that are made after a good amount of thinking, consideration, and logic.

• A business model that allows companies to buy and sell products over the internet.

• The reasons people make certain purchases.

• A group of people who have the same social, economic, and/or educational status.

Convenience Products:

• Products that are easy for consumers to find and buy.

• How a person sees themselves.

• Paying content creators, or influencers, to promote companies’ brands, products, and services to their (the influencer’s) large audience of fans and followers using social media.

• Unique items that consumers will spend a lot of time looking for.

E-Commerce:

• The use of mobile technologies to sell products and services on cellular devices and tablets.

• Items that people don’t plan on wanting or needing.

• A business model that allows companies to buy and sell products over the internet.

• Uses social media networks to promote and sell products and services.

Emotional Buying Motives:

• Products that are easy for consumers to find and buy.

• Items that usually cost more and are only purchased occasionally.

• A group of people who have the same social, economic, and/or educational status.

• Purchases made based on psychological factors, including feeling, emotion, and attitude.

Ideal Self:

• The reasons people make certain purchases.

• How a person would like to be seen.

• Unique items that consumers will spend a lot of time looking for.

• The use of mobile technologies to sell products and services on cellular devices and tablets.

Influencer Marketing: 

• Paying content creators, or influencers, to promote companies’ brands, products, and services to their (the influencer’s) large audience of fans and followers using social media.

• Uses social media networks to promote and sell products and services.

• Purchases made based on psychological factors, including feeling, emotion, and attitude.

• Products that are easy for consumers to find and buy.

Mobile Commerce:

• Items that usually cost more and are only purchased occasionally.

• The use of mobile technologies to sell products and services on cellular devices and tablets.

• Items that people don’t plan on wanting or needing.

• Products that are easy for consumers to find and buy.

Rational Buying Motives:

• A group of people who have the same social, economic, and/or educational status.

• Purchases that are made after a good amount of thinking, consideration, and logic.

• How a person would like to be seen.

• A business model that allows companies to buy and sell products over the internet.

Self-Concept:

• Uses social media networks to promote and sell products and services.

• Items that people don’t plan on wanting or needing.

• How a person sees themselves.

• The reasons people make certain purchases.

Shopping Products:

• A group of people who have the same social, economic, and/or educational status.

• The use of mobile technologies to sell products and services on cellular devices and tablets.

• Paying content creators, or influencers, to promote companies’ brands, products, and services to their (the influencer’s) large audience of fans and followers using social media.

•  Items that usually cost more and are only purchased occasionally.