Research

1.       What is primary research?

• Gaining new information

• Researching information that exists

• Collecting primary and secondary sources

• Synthesizing information from sources

What is secondary research?

• Gaining new information

• Researching information that already exists

• Collecting data

• Answering a hypothesis

The following are examples of Quantitative data?

• time spent on the computer, number of words typed per minute, cost of computers

• computer brand preferences, how long people type on a computer, how people feel about computer use in schools.

• cost of computers, computer brand preferences, how people feel about computers

• number of words typed per minute, computer brand preferences, how people feel about computers in school

Quantitative or Qualitative ? Favourite season

• Quantitative

• Qualitative

Quantitative or Qualitative? Distance a paper airplane flies

• Quantitative

• Qualitative

Quantitative or Qualitative? Length of time spent on a research project.

• Quantitative

• Qualitative

What is an example of secondary research?

• Focus Group

• Observation

• Newspaper

• Questionnaire

1.       Andy is asking questions via email to a young group of people to collect information about a new product. What method is Andy using?

• Target marketing

• media research

• survey

• focus group

One of the claimed advantages of secondary data is that:

• it is always 100% accurate as the firm does the research

• it is usually up-to-date

• it is often cheap as the research has been done by others

• it will not be available to rival businesses

1.       Using Focus Groups (Primary Research) allows for detailed information to be gathered. Why? (select 3)

• Target audience can give detailed/expanded views when speaking.

• Allows follow-up questions to be asked by the researcher - to answers given

• Instant feedback about diagrams and plans.

• Because the sky is too high!