OOM recap 1

who are the customers?

• customers are individuals or groups willing to buy a product or a service

• customers are individuals or groups who find convenience in a product or service

• customers are individuals or groups showing interest in a service or a product

• all of the above

what is the initial buying motive of a customer?

• his needs

• his wants

• his likes

• his preferences

what is K.P.I.

• key program initiative

• key problem input

• key performance index

• key performance input

what is tailoring in marketing

• creating a general fit product or service

• maintaining good relation with customers

• availing a product or service that fits a certain type of customers

• produce a fitt for purpose uniform for marketing team

what is positioning

• my business position compared to benchmark

• my location being a preferred destination for customers

• the way i want my business to be shown for potential customers

• the rating of my business in the competitive set