Advertising and Marketing Effects on Technology

Which of the following is NOT one of the areas in which technology affects society?

• Agricultural

• Economic

• Social

• Political

Answer explanation

Technology directly affects society in four distinct areas because it solves practical problems and serves human needs.

Environmental

Economic

Social

Political

Match the following affects of technology with their definition.

• how an invention or innovation improves or changes the way in which we live and work

• Social

• those that have a positive or negative effect on the natural environment

• Economic

• those that have a financial impact on our society

• Environmental

• how an invention or innovation influences political decisions & policies such as laws & regulations

• Political

___________ are when a designer must make a choice between a positive and negative impact for a product.

• Constraints

• Requriements

• Trade-offs

• Predictions

(Read the answer choices. True and False may not be in the order you expect.)

True or False. All technologies have both positive and negative effects other than those that were originally anticipated during the design phase.

• True

• False

(Read the answer choices. True and False may not be in the order you expect.)

True or False. Trade-offs are always a choice between a negative, and a positive affect.

• True

• False

____________________ is/are often the result of ideas, knowledge, and/or skills that are shared across technologies or academic disciplines.

• Profit margins

• Product success

• Trade-offs

• Technological advancement

Match the general themes of advertising with their definition:

• A clearly crafted message that is communicated to a target audience for a specific purpose

• Strategy

• The blending of strategy and creativity to clearly communicate an idea

• Creativity

• Gets the attention of the audience while positively influencing the consumer

• Execution

Match the following characteristics of successful advertisements to their descriptions:

• Demonstrates how the product can be used to solve a problem

• Unique

• Create some type of connection with the audience

• Highly Targeted

• Are authentic, creative, and capture the audience’s attention

• Solve a Problem

• Identifies a clear target audience

• Cause the Audience to Act

Study the graph:

Is the adoption rate of communication technology increasing or decreasing?

• Increasing

• Decreasing

Answer explanation

Looking at the graph, you can see that the newer technologies on the list have a shorter bar which represents fewer years to reach 50% saturation in a society. (That is how long it takes 1/2 of a society to use a tech in everyday life.)

An ___________ is the development of an entirely new product or system.

• invention

• innovation