3.01 Marketing Strategies

Any paid form of nonpersonal presentation of ideas, images, goods, or services

• Credit

• Advertising

• Goal

• Publicity

An advantage consumers receive from using a product

• Benefit

• Credit

• Goal

• Publicity

The total amount of money spent on costs of materials, labor, taxes, etc. to manufacture economic goods and services

• Expensess

• Cost of profit

• Cost (of production)

• Credit

The arrangement by which businesses or individuals can purchase now and pay later

• Debit

• Credit

• Cost

• Expense

A deduction from the price of goods

• Cost

• Debit

• Credit

• Discount

The money that a business spends

• Discount

• Debit

• Expenses

• Income

An objective or want that you plan to fulfill

• Goal

• Strategy

• Tactic

• Plan of action

The money received by resource owners and by producers for supplying goods and services to consumers

• Sales

• Benefits

• Income

• Expenses

The combination of the four elements of marketing—product, place, promotion, and price.

• Marketing Mix

• Marketing Elements

• Marketing Strategy

• Marketing

The message channels used by a seller to promote a good, service, or idea; e.g., radio, television, newspapers, magazines, Internet

• Publicity

• News

• Media

• Marketing