Topic 1.1 & 1.2 Business

What do customers need

• High prices

• Good prices

• Variety

How can you improve a dissatisfied customer's experience?

•              

  By actively listening to what they're saying.

• By telling them you need to go to the manager to complain

Which of the following is a reason why businesses conduct market research?

To identify and understand:

• Employee needs

• Shareholder needs

• Customer needs

• Manager needs

An independent coffee shop offers customers a wide selection of coffee types. Which of the following customer needs is being met:

• Convenience

• Choice

• Quality

• Price

Ryobi sends out a survey to past purchasers of their portable drill

• Primary

• Secondary

Which of the following best describes a type of survey that involves asking a series of questions to respondents to find out specific information to meet business needs?

• Observation

• Questionnaire

• Government report

• Market report

Why do businesses use market research?

• To identify customer needs

• To sell goods and services

• To advertise

True or False: primary research is very generic and not specific.

• True

• False

The positive feeling customers have about a business that meets their needs is

• customer satisfaction

• quality service

• customer service

• consistent quality service

Downloading and viewing instructional videos on how to use a product

• Primary Research

• Secondary Research