N4/5 Marketing

What is market research?

• Gathering data and information about consumer needs and preferences.

• Asking staff what they want

• Asking suppliers to deliver on time

• Asking the council for a licence

What is desk research

• Research conducted by gathering primary or first-hand sources.

• Research conducted by gathering secondary data from previously published sources.

• A person who takes part in a method of market research.

• Data that measures an amount or value.

What is a consumer?

• a person who comes into your shop

• staff in your shop

• the owner of a business

• a person who purchases goods and services for personal use

What is a hall test?

• A method of market research conducted by watching consumer behaviour.

• A method of market research conducted where respondents try or taste the product/service and offer instant feedback.

• A method of market research conducted over the internet in the form of a questionnaire.

• A method of market research conducted via the mail in the form of a questionnaire.

What is "observation" - type of market research?

• A method of market research conducted by watching consumer behaviour.

• A method of market research conducted where respondents try or taste the product/service and offer instant feedback.

• A method of market research conducted over the internet in the form of a questionnaire.

• A method of market research conducted via the mail in the form of a questionnaire.

What is "postal survey" - type of market research?

• A method of market research conducted by watching consumer behaviour.

• A method of market research conducted where respondents try or taste the product/service and offer instant feedback.

• A method of market research conducted over the internet in the form of a questionnaire.

• A method of market research conducted via the mail in the form of a questionnaire.

What is an "online survey" - type of market research?

• A method of market research conducted by watching consumer behaviour.

• A method of market research conducted where respondents try or taste the product/service and offer instant feedback.

• A method of market research conducted over the internet in the form of a questionnaire.

• A method of market research conducted via the mail in the form of a questionnaire.

What is a "focus group" - type of market research?

• A method of market research conducted by watching consumer behaviour.

• A method of market research conducted where respondents try or taste the product/service and offer instant feedback.

• a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign

• A method of market research conducted via the mail in the form of a questionnaire.

What is the benefit of a brand?

• The temporary exclusive rights to an invention or a unique product

• A first working model of a product

• Customer allegiance to a particular brand

• Unique Selling Point is lost

What is a prototype?

• The temporary exclusive rights to an invention or a unique product

• A first working model of a product

• Customer allegiance to a particular brand

• Unique Selling Point is lost