Market Research Vocabulary

What type of data shows numerical information to analyze for market research purposes?

• Qualitative Data

• Quantitative Data

You do not need to research all 4 P's in a market research study.

• True

• False

What type of question is this an example of:

What are your thoughts about the new name for the Washington Commanders? (choose one)

I Like It

It is a good name

It is ok

I do not like it

Go back to the old name

• Closed Ended Questions

• Open Ended Questions

Research you do for a study.

• Primary Research

• Secondary Research

The type of primary research where you collect information without interacting with the participant.

• Focus Group

• Experiment

• Observation

• Survey

The Buffalo Bills wanted to raise ticket prices. For two games, they decided to increase prices by $10 per ticket to see if it would change the amount of people who purchased tickets. What type of primary research is this?

• Focus Group

• Experiment

• Observation

• Survey

This is the process of collecting, recording, analyzing, and presenting data related to marketing goods and services.

• Marketing

• Target Market

• Market Research

• Test Market

Which type of question is this an example of:

How do you feel about the Buffalo Bills new stadium proposal?

• Closed Ended Question

• Open Ended Question

In a market research study, a question that is asking for an answer about a reaction, perception, or feeling is classified as what type of data?

• Quantitative Data

• Qualitative Data

What type of primary research would be best for a large company to send out to it's target market to gain information about a marketing research study they are conducting?

• Focus Group

• Experiment

• Observation

• Survey