ADV1708 -- Mid-term Quiz Review

An objective is a broad primary outcome.

• True

• False

Answer explanation

A goal is a broad primary outcome.

An objective is a measurable step you take to achieve a strategy.

Common Website Goals are to: (select all that apply)

• Boost SEO

• Convey Company/Brand info

• Link to Social Media Sites

• Facilitate Conversions

Making conversions easy — like the complete actions in a few clicks as possible — is a website design best practice.

• True

• False

Which of the following are conversions? (select all that apply)

• Newsletter Sign-Up

• Trading an email for a discount code

• Purchases

• Downloads

Lead generation describes the marketing process of stimulating and capturing existing customers' interest in a product or service for the purpose of developing the sales pipeline.

• True

• False

Liz's Lollipops has brainstormed keywords to help improve SEO. Which one(s) are longtail?

• Buy lollipops

• Sugar-free lollipops for diabetics

• Local lollipops

• Orange lollipops

_________ are also called "inbound links".

• External Links

• Backlinks

• HTML links

• Media Links

The more inbound links you have from high-authority websites, the more likely you are you rank higher within search results.

• True

• False

An example of On-Page SEO is: (select all that apply)

• Architecture

• HTML

• Content

• Authority

E.A.T. stands for...

• Expertise, Authority, Traffic

• Expertise, Authority, Trust

• Experience, Ads, Traffic

• Experts, Authority, Trial