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Marketing Chapter 12 and 13

Authored by Scott Hingle

Business

11th Grade

Used 17+ times

Marketing Chapter 12 and 13
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

There are only two jobs in the organization that employers will need salespeople.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The salesperson should ask a potential customers their price range as one of the first questions they ask.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customers who have developed brand loyalty for a product will use routine decision making.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Maintaining eye contact is an important way to show interest and establish a rapport with a customer.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Anthony family leases a different car every three years. The family picks a different car every time based on what they think their needs will be in the next three years.  The car salesperson will help them find out what they are looking for.  What type of decision making will they likely use to pick out the type of car that they want?

extensive

routine

emotional

limited

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What system involves finding customers and keeping them satisfied?

customer relationship management

customer satisfaction system

business to customer management

computerized customer search

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Jason has always purchased Apple products since he has never had problems with those  products. He has decided to upgrade to an iPhone with the latest features. What decision-making process has he used?

brand loyalty decision making

limited decision making

routine decision making

stable decision making

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