3.03 Market Identification
Authored by Michelle Stevens
Business
9th Grade
Used 16+ times
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16 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The division of a market on the basis of customers’ responses to a product
Demographic segmentation
Behavioral segmentation
Geographic segmentation
Psychographic segmentation:
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A customer or potential customer who purchases goods or services to satisfy personal desires
Consumer market
Market
Target market
Market segment
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The particular group of customers a business seeks to attract
Consumer market
Market
Target market
Market segment
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
Consumer market
Market
Target market
Market segment
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the groups into which the total market is divided
Consumer market
Market
Target market
Market segment
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The division of a market on the basis of its physical and social characteristics
Demographic segmentation
Behavioral segmentation
Geographic segmentation
Psychographic segmentation:
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The division of a market on the basis of where customers are located
Demographic segmentation
Behavioral segmentation
Geographic segmentation
Psychographic segmentation:
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