SEM II 2022 MidTerm Review 2.0

Dividing a target market into smaller groups is:

• Tariff

• Unique selling proposition

• Market segmentation

• Embargo

The entire size of a market is:

• Market segmentation

• Market potential

• Quota

• Tariff

The percent of total sales in an industry by a particular company:

• Market segmentation

• Market share

• Market potential

• Quota

The one feature of a good which makes it unique from the rest of the competing brands in the market is:

• Psychographics

• Market segmentation

• Unique selling proposition

• Market share

The attitude that one's own group, ethnicity, or nationality is superior to others is:

• Racism

• Stererotyping

• Ethnocentrism

• Egocentrism

A legal prohibition on commerce is a(n):

• Tax

• Tariff

• Quota

• Embargo

A limited quantity of a particular product which under official controls can be produced, exported, or imported is a(n):

• Embargo

• Tax

• Tariff

• Quota

A duty imposed by a government on imported or in some countries exported goods is a(n):

• Tariff

• Tax

• Quota

• Embargo

A type of segmentation that divides a market through variables such as age, gender, or education level is:

• Psychographics

• Demographics

• Behavioral

• Geographics

A type of segmentation that targets customers based on a predefined geographic border is:

• Psychographic

• Demographic

• Geographic

• Behavioral