FM 1330 Exam 2 Review

FM 1330 Exam 2 Review

University

15 Qs

quiz-placeholder

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FM 1330 Exam 2 Review

FM 1330 Exam 2 Review

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Yuli Liang

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15 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The largest fashion trade show in the US is________

MAGIC Las Vegas
New York Fabric Show
Dallas Design Week
Atlanta Market

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which is not one of the four P’s in Borden’s Marketing Mix?

Price

Product

Phase

Promotion

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

__________ more than 40% of all American menswear manufacturers

West and Pacific Northwest
South and Southwest
New York, New Jersey, and Pennsylvania
Texas, Louisiana, and Alabama

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The first ready-to-wear shops were called:

Dual distributors.
Slop shops.
Sweatshops.
Inside shops.

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The five main market segments in menswear are sportswear, tailored clothing, weekend wear, active sportswear, and eveningwear.

True
False

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In Dual Distribution, apparel is made available in both wholesale and retail channels.

True
Flase

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Facial makeup, lip and cheek color, eye makeup, and liquid and powder foundations are part of which category?

Skin care
Sun care
Color cosmetics
Brand cosmetics

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