FM 1330 Exam 2 Review

The largest fashion trade show in the US is________

• MAGIC Las Vegas
• New York Fabric Show
• Dallas Design Week
• Atlanta Market

Which is not one of the four P’s in Borden’s Marketing Mix?

• Price

• Product

• Phase

• Promotion

__________ more than 40% of all American menswear manufacturers

• West and Pacific Northwest
• South and Southwest
• New York, New Jersey, and Pennsylvania
• Texas, Louisiana, and Alabama

The first ready-to-wear shops were called:

• Dual distributors.
• Slop shops.
• Sweatshops.
• Inside shops.

The five main market segments in menswear are sportswear, tailored clothing, weekend wear, active sportswear, and eveningwear.

• True
• False

In Dual Distribution, apparel is made available in both wholesale and retail channels.

• True
• Flase

Facial makeup, lip and cheek color, eye makeup, and liquid and powder foundations are part of which category?

• Skin care
• Sun care
• Color cosmetics
• Brand cosmetics

Word used for an expensive line in the United States or Europ is _____________

• Seasonal staple

• Line

• Series

• Collection

Factory production of apparel in the United States began with:

• Ladies’ coats and mantles.
• Ladies' shirtwaists.
• Men's clothing.
• Children's wear.
• Ladies' dresses

Avon and Mary Kay are examples of companies that use which marketing technique?

• Joint merchandising
• Direct selling
• Brand-line reps
• Franchise distribution