
FM 1330 Exam 2 Review
Authored by Yuli Liang
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15 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The largest fashion trade show in the US is________
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which is not one of the four P’s in Borden’s Marketing Mix?
Price
Product
Phase
Promotion
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
__________ more than 40% of all American menswear manufacturers
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The first ready-to-wear shops were called:
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The five main market segments in menswear are sportswear, tailored clothing, weekend wear, active sportswear, and eveningwear.
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
In Dual Distribution, apparel is made available in both wholesale and retail channels.
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Facial makeup, lip and cheek color, eye makeup, and liquid and powder foundations are part of which category?
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