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Identifying a Target Market - Summative

Authored by Cassandra Mingo

Business

12th Grade

Used 5+ times

Identifying a Target Market - Summative
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10 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 10 pts

What term is associated with customers or businesses being grouped based on commonly shared characteristics?

Buying patterns

Demographics

Market segments

Market mix

2.

MULTIPLE CHOICE QUESTION

1 min • 10 pts

Which segment factor do marketers use when identifying a market based on occupation and whether people own or rent?

Psychographics

Demographics

Geographics

Buying patterns

3.

OPEN ENDED QUESTION

1 min • 10 pts

Media Image

Observe the image. What are the customer profiles?

Evaluate responses using AI:

OFF

4.

MULTIPLE CHOICE QUESTION

1 min • 10 pts

Doug is single, 25 years of age with annual income of $300,000. He owns a condominium in the city, is very spontaneous and loves to travel abroad. Which market should target Doug as a customer?

Honda car dealer

Nike

a Jewler

Travel agent

5.

MULTIPLE CHOICE QUESTION

1 min • 10 pts

Which group of people are considered those who are limited and most likely to buy a product or service?

Niche market

Target market

Mass market

Segmented market segment

6.

MULTIPLE CHOICE QUESTION

1 min • 10 pts

Why does the segmented market segment benefit larger businesses?

Because they are able to start selling an established brand

Because they focus on customer customization

Because they have more resources to work with

Because it has the potential to grow

7.

MULTIPLE CHOICE QUESTION

1 min • 10 pts

ABC Health store initially only sold healthy soft drinks. After the owner of the store started a new marketing campaign on social media the business took off and now he also sells smoothies at the ABC Health store. Which market segment characterizes the business?

Niche market

Diversified market

Multi-sided market

Segmented market

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