JB & Automation

Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants on this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

• Triggered Automation > Data Extract Activity > File transfer Activity

• Scheduled Automation > Data Extract Activity > File transfer Activity

• Triggered Automation > Query Activity > File Transfer Activity

• Scheduled Automation > Query Activity > File Tranfer Activity

Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion. How can this be accomplished most efficiently?

• Automation Studio with three separate Welcome automations

• Journey Builder using a Random Split with three branches

• Journey Builder using a Decision Split with three branches

• A series of A/B tests to determine the number of emails

The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

• Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field

• Select the IT users from the Notification Settings panel on the Overview page in Automation Studio

• Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application

• Add a Send Email Activity to the end of the Automation worklow and configure it to send to a Subscriber list of IT staff

A marketer is building a highly personalized email that is sent daily to one million subscribers. The data needed for the email is located in several data extensions. What feature should the marketer use to merge the data into a single data extension to improve sending?

• File Triggers

• Query Activities

• Data Filters

• Profile Management

Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes. How can this be achieved in Marketing Cloud?

• Create a triggered automation to initiate when the store's data extension is updated via import

• Create a scheduled automation to import the file on a recurring basis with store information

• Create an automation to begin when information changes on a sotre object using a workflow rule

• Create a triggered automation to import the file when placed on the specified directory on the Enhanced FTP

A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two trails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.

Which two tools could be used to segment the data'

• SQL Query Activity

• Send Definition

• Data Extract Activity

• Data Extension Filtered

Northern Trail Outfitters wants to use a File Drop Starting Source in Automation Studio to send shipping tracking smalls when orders are dispatched. A delimited text file containing all the data for the send vril be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.

What would be the correct sequence of Activities for this File Drop Starting Source?

• File Transfer Activity > Send Email

• Import File Activity > File Transfer Activity > Send Email

• Import File Activity > Send Email

• File Transfer Activity > Import File Activity >Send Email

Northern Trail Outfitters wants to send shipping email notifications to members. Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP Account.

Which solution could be used to achieve this?

• File Drop Starting Source in Automation Studio

• Transactional Send in Journey Builder

• Import Activity in Automation Studio

• File Drop Entry Source in Journey Sulder

Northern Trail Outfitters wants to create a welcome series that changes based on subscriber behavior. Subscribers be_sentdown a predetermined path depending on whether they click on the second email or not.

Which Journey Builder activity should be used?

• Random Split

• Engament Split

• Decision Split

• Filter Activity

Northern Trail Outfitters Is implementing Marketing Cloud and Is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.

Which three considerations would be taken into account when recommending a data extension-based model over lists?

Choose 3 answers

• They have fewer than 15 data points.

• Journey Builder will be used

• Flexible data storage is needed

• They are storing product and store data

• They have fewer than 250,000 subscribers