Chapter 8 - Special Events (Intro to Conventions)

What is the definition of a special event?

• Front Desk activity at a 5-star hotel

• One timed event staged for celebration; a unique activity

• Pool Party when my parents are away on vacay!

• Communicating with general contractors to roll carpet

It all starts with a relationship . . .

An event planner must understand goals, needs and desires of the _________.

• The Venue Owner

• The Caterer

• The Client

• The Client's Momma :)

Poll Question: I know 100% beyond a shadow of a doubt that I want to be an event planner!

• YES!!!

• NO!!!

This is a strong marketing tool that provides funds or in-kind contributions to receive logo usage and identify with the event.

Additionally, it helps underwrite and defray costs of putting on an event.

• Event Sponsorships

• Event Credit Card

• Event Pell Grants

• Event Schoarlships

When discussing special event marketing, event planners should highly consider using ______ ______ as this is a popular promotional tool that can spread word about the event in a speedy and cost effective way!

In a post COVID-19 Event world....

Some of the recent trends and best practices in special events include:

• Going Green "Sustainable" Events

• The Latest Event Technology

• Event Gamification

• Face to Face Meetings are here to stay!

Corny Dogs ... Games ... Rides and Big Tex! This is on of the top 10 events to do in Texas according to the

the Texas State Travel Guide.

• The State Fair of Texas

• Texas Restaurant Association Food Show

• PartyFest Dallas

• Texas Home & Garden Show

The first step of the event planning process is?

• Research

• Design & Planning

• Coordinate

• Evaluate