E-marketing -short review Thursday 27

The purpose of Digital Marketing is ...

• To encourage users to use mobile devices like mobile phones and mobile tablets

• To save time and effort in marketing

• Use digital platforms to promote and sell goods and services

• To protect the environment as print media is bad for the environment

Digital marketing is often referred to as___________.

• online marketing

• internet marketing

• web marketing

• . All of the above

Which of the following is a digital marketing strategy consideration? (More than 1 answer)

• E-marketing goals must be aligned with business goals and strategy

• Identify the target market e.g. values, needs, interests

• Ensure that products and services has a good shopfront

• Use engaging contents e.g. photos, animations, videos, blogs

_________ is a form of Internet marketing utilizing social networking websites as marketing tool.

• Search Engine Optimization

• Search Engine Marketing

• Social Media Marketing

• Content Marketing

Which of the list is NOT a digital marketing advantage?

• Cost effectiveness

• Wider market compared to traditional marketing

• Customer interest and purchases are easily tracked

• All audiences are suitable for digital marketing

What is a a factor to ensure consistently good ranking on a search engine?

• Good passwords

• Good details

• Good users

• Good keywords