SEM1 Mid-Term 1.01 - 2.04

Which of the following positions is a sport-marketing position:

• A.      Advertising director
• B.      Head coach
• C.      Director of hockey operations
• D.     Chief financial officer

Which of the following marketing activities involves keeping detailed ticket sales records:

• A.      Ticket sales
• B.      Market research and development
• C.      Merchandising
• D.     Ticket management

Which of the following marketing activities usually involves planning youth clinics for fans:

• A.      Media relations
• B.      Advertising
• C.      Market research & development
• D.     Community relations

You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You’re in charge of advertising. Which of the following would be your responsibility:

• A.      Researching the target audience
• B.      Conducting test drives
• C.      Buying commercial time on television
• D.     Taking ticket orders

You’re in charge of hospitality for a play opening on Broadway. Which of the following would be your responsibility:

• A.      Designing posters
• B.      Allocating press passes
• C.      Identifying a target audience
• D.     Reserving hotel rooms for special guests

A characteristic of an event is that it is produced and consumed in which situation?

• By the same group of people

• At the same time

• During planned intervals

• In unemotional ways

The National Collegiate Athletic Association and the Professional Golfers’ Association are

examples of

• sanctioning bodies.

• trade associations.

• labor unions.

• professional societies.

A company who pays some or all of the costs involved in staging an event in exchange for advertising is a

• sponsor

• audience

• specialty

• actor

Surrounding communities benefit from professional sports teams by which action occurring?

• Endorsing local political candidates.

• Attracting tourist dollars.

• Hiring handlers to make sure athletes behave.

• Making seat licenses available to season ticket holders.

What is meant by the term "fiscal impact?"

• Include spectators and participants.

• Achievement, entertainment, and health.

• Increased job creation and more consumer spending.

• Government income generated from sales tax, parking fees, and food service tax.