Markets, Target Markets, and Market Segmentation Quiz

The process of dividing customers into groups based on variables like attitudes and knowledge of your brand, and the way they use it.

• Behavioral Segmentation

• Market

The rivalry between companies selling similar products and services.

• Competition (business)

• Psychographic Segmentation

The process of dividing customers into groups based on physical and social characteristics, like age, gender, and income, for the purposes of target marketing.

• Marketing Segments

• Demographic Segmentation

The process of dividing customers into groups based on their geographic boundaries, for the purposes of target marketing.

• Geographic Segmentation

• Mass Marketing

A market is a person or group who is willing and able to spend money to meet unsatisfied wants or needs.

• Target Market

• Market

The process of sorting people into groups who share one or more common characteristics, lumped together for target marketing purposes.

• Behavioral Segmentation

• Market Segmentation

A group of people who share one or more common characteristics, like geographic, demographic, psychographic and/or behavioral similarities

• Marketing Segments

• Geographic Segmentation

Attempting to appeal to the entire market, using mass distribution and media to communicate the marketing message, with little regard to specific market segments or targets.

• Mass Marketing

• Behavioral Segmentation

The process of dividing customers into groups based on variables like lifestyle, interests, personalities, and values, for the purposes of target marketing.

• Demographic Segmentation

• Psychographic Segmentation

The process of maximizing traffic to a web site by ensuring that it is prominently featured (ranks high) on the list of search results returned by search engines.

• Search Engine Optimization

• Behavioral Segmentation