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SMM Quiz - Closed

Authored by Harrah Tran

Professional Development

University

Used 5+ times

SMM Quiz - Closed
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many zones of social media?

1

2

3

4

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is NOT one of the characteristics of social media?

Web as platform

Crowdsourcing

Network Effects

Counterfeit Conversation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In-game interactions is a type of which media?

Paid

Earned

Owned

All are correct

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the order of plan that SMM fits in?

Business Plan - Marketing Plan - IMC plan - SMM plan

Business Plan - IMC plan - SMM plan - Marketing Plan

Marketing Plan - IMC plan - SMM plan - Digital Plan

Marketing Plan - SMM plan - IMC plan

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one is NOT an element of SMART objective?

Specific

Measurable

Allocated-budget

Realistic

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do ideas travel online in social media?

Two-step flow model

One-step flow model

Mass Media

None

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A social network include single nodes disconnecting to each other.

True

False

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