Product levels
Authored by Carlos Orús-Sanclemente
Other, Business, Social Studies
University
Used 10+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
In a business trip, you look for a hotel where you can rest nearby the train station. Rest and location belong to...
Core Benefit
Generic product
Expected product
Augmented product
Potential product
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
You are staying in 4*** hotel. "Free wifi" and a "clean room" are...
Core Benefit
Generic product
Expected product
Augmented product
Potential product
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
The 4*** hotel belongs to NH chain. "NH hotels" is...
Core Benefit
Generic product
Expected product
Augmented product
Potential product
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The hotel's buffet offers breakfasts with "recently made omelets" and "freshly made bread"
Core Benefit
Generic product
Expected product
Augmented product
Potential product
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
The hotel plans to develop a "Virtual Reality experience" for potential guests
Core Benefit
Generic product
Expected product
Augmented product
Potential product
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
The "core benefit" of a car is...
Safety
Speed
Transport
Make out
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which feature does NOT belong to the GENERIC PRODUCT level?
Brand
Packaging
Design features
Warranty
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