Stuart Hall's Media theories

Which Stuart Hall theory is described below?

"The way in which meaning is given to the things which are depicted in the media”

• Reception theory

• Representation theory

What does the term "mediated" mean?

• Another term for construct

• To feel or show inclination (liking) or prejudice (disliking) for or against someone or something

• A particular attitude towards or a way of regarding something; a point of view

• The agreed meanings attached to a sign, which can be emotional, cultural, or symbolic.

Who are the decoders of media text?

• The audience

• The producer

• Both the audience and the producer

In Reception theory, what is a preferred reading?

• The decoder partly accepts the preferred

  meaning but also partly resists or modifies

  it to fit their own viewpoint.

• The decoder may understand the preferred

  meaning but rejects it.

• The decoder accepts and shares

  the meaning intended by the producer.

• The decoder creates their own interpretation

  that is entirely different to the intended

  meaning, they may misunderstand it.

Which approach to Representation theory is being described?

What we see and hear through media is a reflection of real life.

• Reflective

• Intentional

• Constructionist

What does the term "connotation" mean?

• A particular attitude towards or a way of regarding something; a point of view

• The process of constructing a meaning when producing a message.

• The process of deconstructing a meaning when producing a message.

• The agreed meanings attached to a sign, which can be emotional, cultural, or symbolic.

There are FOUR approached to Representation theory; Preferred, Negotiated, Oppositional & Aberrant.

• True

• False

Encoders are producers who create media based on their ideas and ideologies.

• True

• False

Which approach to Representation theory is being described?

The meaning is constructed in the mind of the audience.

• Reflective

• Intentional

• Constructionist

In Reception theory, what is a oppositional reading?

• The decoder accepts and shares

  the meaning intended by the producer.

• meaning but also partly resists or modifies

  it to fit their own viewpoint.

• The decoder may understand the preferred

  meaning but rejects it.

• The decoder creates their own interpretation

  that is entirely different to the intended

  meaning,, they misunderstand it.