AV Media Planning Quiz

Which of the following ISN'T a reason that Smaller Brands tend to double down on performance marketing?

• It's Affordable

• It's Targeted

• It's Measurable

• It drives Awareness

How much digital content does the average person scroll through each day?

• 200ft

• 300ft

• 400ft

• 500ft

Which of these signal types is normally best for targeting people based on their age, gender, life stage or parental status?

• Sociodemographic

• Web & App Behaviours

• Location Behaviours

• Shopping Behaviours

What kind of targeting is best used to reach people who like to play video games?

• Retargeting

• Basic Demographics

• Affinity / Interests

• Weather Targeting

Which type of media owner is normally best to work with if you want to gain access to high quality, scalable 2nd party data?

• Broadcasters

• Platforms

• News Media

• Specialist Media

Which of these is a key benefit of the humble Banner Ad format?

• It's the easiest to build highly addressable creative for

• It's normally the most impactful ad format on a plan

• It works well on all devices, including TVs

• It only requires a single size dimension

Which of these media value factors is normally the most important when deciding which channel / format to use for a Conversion campaign?

• Low Cost

• Impact

• Addressability / Scale

• It's the most premium of premium inventory that ever existed

Which of these ISN'T a key benefit of In-Stream Pre-Roll Video compared to other kinds of video ads?

• It's normally large real estate / full screen

• It typically gets the most attention

• It normally has the sound on automatically

• It's the cheapest from a CPM perspective

Which of these is a good KPI choice for an Awareness objective?

• Cost per Acquisition

• Cost per Site Land

• Footfall Visit Rate

• Cost per Lifted User

Which of these is a measurement option for DOOH that is unique to The Trade Desk?

• Clicks

• In Store Footfall

• Online Site Visits

• Brand Lift