ESSENTIALS OF ENTREPRENEURSHIP CH 3

What is a formal explanation of a company's goals called?

• MISSION STATEMENT

• PRO FORMA FINANCIAL STATEMENT

• COMPANY DESCRIPTION

• BUSINESS PLAN

Which of the following is NOT a characteristic of a business plan?

• PRESENTATION OUTLINE

• COVER PAGE

• OPERATING PLAN

• OWNER'S CREDENTIALS

What type of plan refers to how a company will be organized?

• FINANCIAL

• THEORETICAL

• MARKETING

• MANAGEMENT

Additional information that may be needed about the business venture is often included in what section of a business plan?

• EXECUTIVE SUMMARY

• APPENDIX

• OPERATING PLAN

• MISSION STATMENT

What part of the business model canvas divides potential customers into categories based on shared attributes and behavior?

• VALUE PROPOSITION

• KEY ACTIVITIES

• CUSTOMER SEGMENT

• CHANNELS

A strategy for how a business will obtain start-up capital, identify sources of financing, and assess the costs and benefits of resources

A strategy for how a business will generate revenue

A formal explanation of a company's goals

A brief overview of the company including the business name, a summary of the business, and location of the business

A projection of what an entrepreneur expects out of the sales and expenses of a business