Marketing Strategy - Chapter 12

Innovation that creates superior value provides a route to above-average earnings, even in turbulent markets

• True
• False

Economic growth can be driven by_____

• Invention
• Innovation
• Creativity
• Entreprneurship

Which of the following are create superior value for customers by designing new business models?

• Revolution
• Reinvention
• Renewal

How many issues of radical change?

• 3
• 4
• 5
• 6

Which of the following are products that have missed their niche, the market has moved on and the demand for them has passed?

• Dinosaurs
• Flamingos
• Ostrich
• Pearls

What stage is the most time lapse in the new product planning process?

• Business Analysis
• Launch
• Testing
• Development

Screening helps avoids potentially heavy losses by reducing the possibility of bad ideas being accepted

• Systematic screening
• Initial screen
• Formalised screening system

How many barriers to innovation in a company?

• 4
• 6
• 7
• 5

Innovation patterns and emergent events are key to predicting ‘seeing what’s next’.

• True
• False

What conditions are required for a firm to innovate successfully?

• Closeness to customers
• Cross-functional communications
• A project team–functional matrix
• Multi-functional teamwork