
Unit 3 Review Ch 10 Business Comm
Authored by Anna Fowler
Business
11th Grade - University
Used 8+ times

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24 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not a component of persuasion?
Free choice
Coercion
Conscious effort
Message transmission
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In identifying a best-selling item, advertisers are hoping to appeal to which psychological trigger?
Reciprocation
Scarcity
Social proof
Commitment
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Alex wants to adapt a sales message to the target audience. What question is the audience likely to ask while reading the message?
What’s in it for me?
Who cares?
Why should I?
Alex’s target audience will likely ask all of these questions.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When writing a persuasive message, it is important to expect resistance from your audience.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The first step in planning a persuasive message is determining its purpose.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
AIDA, the indirect strategy for persuasive messages, seeks to gain the attention, interest, ________, and action of the audience.
desire
direction
discernment
deduction
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
You must write a letter convincing your reader to donate money to your company’s annual United Way campaign. What indirect benefit to the reader could you incorporate within your letter?
A statement acknowledging that all donations are tax deductible
A statement regarding the need for charitable donations and the power of giving
A statement indicating that all donors will be publicly recognized on the company website
A United Way pin
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