CHAPTER 1: The Principles of Marketing
Authored by Alliah Gagap
Education, Business
1st Grade - University
Used 51+ times
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11 questions
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1.
FILL IN THE BLANKS QUESTION
10 sec • 1 pt
It is not necessary for our survival, but it is our desire.
(a)
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
According to ... “Marketing is about meeting needs profitably.”
A. AMA
B. Kardashians and Jenner
C. Kotler and Keller
D. None of the choices
3.
FILL IN THE BLANKS QUESTION
10 sec • 1 pt
It is essential for a person to survive.
(a)
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
I. Look for feasible Channels
II. Profiles the intended market
III. Manufacturer research for their product
IV. Communication to discuss the existence of the product
V. Conceptualizes the product
QUESTION: What is the correct order?
A. I, II, III, V, IV
B. III, II, V, I, IV
C. III, V, II, I, IV
D. V, I, II, III, IV
5.
FILL IN THE BLANKS QUESTION
10 sec • 1 pt
Who is the psychologist who proposed a hierarchy of human needs?
(a)
6.
FILL IN THE BLANKS QUESTION
10 sec • 1 pt
_____ and _____ are unlimited and never end
(a)
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
These are wants that are backed by purchasing power.
A. Goods
B. Needs
C. Demands
D. Wants
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