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CHAPTER 1: The Principles of Marketing

Authored by Alliah Gagap

Education, Business

1st Grade - University

11 Questions

Used 51+ times

CHAPTER 1: The Principles of Marketing
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1.

FILL IN THE BLANK QUESTION

10 sec • 1 pt

It is not necessary for our survival, but it is our desire. 

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

According to ... “Marketing is about meeting needs profitably.”

A. AMA

B. Kardashians and Jenner

C. Kotler and Keller

D. None of the choices

3.

FILL IN THE BLANK QUESTION

10 sec • 1 pt

It is essential for a person to survive.

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

I. Look for feasible Channels

II. Profiles the intended market

III. Manufacturer research for their product

IV. Communication to discuss the existence of the product

V. Conceptualizes the product

QUESTION: What is the correct order?

A. I, II, III, V, IV

B. III, II, V, I, IV

C. III, V, II, I, IV

D. V, I, II, III, IV

5.

FILL IN THE BLANK QUESTION

10 sec • 1 pt

Who is the psychologist who proposed a hierarchy of human needs?

6.

FILL IN THE BLANK QUESTION

10 sec • 1 pt

_____ and _____ are unlimited and never end

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

These are wants that are backed by purchasing power.

A. Goods

B. Needs

C. Demands

D. Wants

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