Propaganda Ad Techniques

Propaganda: Information, especially of a biased or misleading nature, used to promote or publicize a particular ________ cause or point of view.

• Social

• Important

• Political

• Commercial

Reciprocity refers to the idea that you should...

• Do what everyone else is doing

• Be the first to do something

• Never do what everyone else is doing

• Give back in some way

Scarcity employs __________ to persuade people how to act.

• Scare tactics

• Good looking people

• An authority figure

• Patriotic colors and themes

Consensus, sometimes known as "bandwagon" utilizes _______ to get people to take action.

• Sad, emotional images

• Peer Pressure

• Attractive, good-looking people

• Monstrous, animal-like people

When the advertisement already assumes you agree with the content and want good things to keep happening, this is using...

• Consensus

• Consistency

• Liking

• Authority

Which would be the best choice for an American World War II propaganda poster that utilizes "Authority"

• Half Wolf, Half Japanese Emperor Hirohito

• A generic good-looking man or woman winking at you

• George Washington with an Eagle on his shoulder

• A long line of people lined up to enlist in the Army

This propaganda ad mostly utilizes which technique?

• Consensus

• Reciprocity

• Dehumanization

• Scarcity

This propaganda ad mostly utilizes the technique of...

• Liking

• Authority

• Reciprocity

• Consistency

Which of these are also important elements to use in a propaganda ad? (multiple answer)

• Color

• Symbolism

• Facts

• Indirect Messaging

Only the Axis Powers (Germany, Japan, Italy) engaged in mass propaganda efforts during the World War II Era

• True

• False