Marketing Quiz 2

What do you understand about the Marketing Planning Process?

• a systematic and methodological approach for planning, forecasting and coordinating all marketing needs and objectives.

• describes marketing strategies that employ incentives to boost sales

• the influences or motivations that determine a buyer's buying intention

PRICE refers to _________

• plan, research, implement, control and evaluate

• price, research, intangible, cost and evaluate

• plan, revenue, intangible, control, elastic

What are the digital marketing objectives?

• brand awareness

• lead generation

• customer retention

• all of these

A ________ refers select the segment or segments to enter

• segmentation

• targeting

• differentiation

• propositioning

This component refers to the value placed by a firm on its products and services. This statement refers to _________.

• Place

• Promotion

• Product

• Price

This components refer to the manner in which the products and services are being delivered to consumers.

• Place

• Price

• Product

• Promotion

 

'Where are we now?' to be asked during which phase of marketing process?

• Implementation

• Control

• Plan

• Evaluation

What is brand persona?

• the personification of your company: its goals, how it wants to present itself to customers, and what it can offer.

• the identification of the product

_________ is the process of turning your marketing strategy into real life actions: task and projects, people responsible for them and deadlines.

• Marketing Implementation

• Market Testing

• Marketing Objectives

5 marketing planning process are _________.

• set objectives, analyse target segment, resource identification, implementation, measurement against targets

• objectives, resource identification, measurement against targets

• Price, Place, Promotion and Product