Travel and Tourism Session 2

Advertising in the hospitality industry is___________

• an event presented to inform prospective customers about a company

• an activity sponsored or supported by a company to enhance its image

• an article in a newspaper describing the grand opening of a restaurant

• a paid presentation, with an identifiable sponsor, for a product or service

The hospitality industry involves service marketing because________

• all employees are trained to be courteous and friendly

• management is concerned with customers' preferences

• extra benefits are provided at luxury hotels

• intangible products are sold to the ultimate consumer

Offering complimentary breakfast with the rental of a hotel room enhances which part of the marketing mix?

• price

• place

• product

• promotion

Which of the following is an example of promotion in the hospitality industry?

• A resort reservationist asks a guest if s/he would like a beachfront room.

• A hotel advertises a free breakfast buffet for guests on select mornings during slow seasons.

• A general manager sends hotel employees a memo regarding insurance policy changes.

• A guest orders room service at a European bed and breakfast inn.

Which of the following is an example of a service provided by the hospitality industry?

• Electronic room keys

• Restaurant meals

• Airline tickets

• Valet parking

What technology should a travel agent use specifically to notify clients of web pages of interest?

• E-mail

• HTML

• Social bookmarks

• Search engine optimization

A current trend in the hospitality industry is to build loyal customer relationships and enhance service levels by optimizing the use of _______

• Independent travel agents

• Satellite roving devices.

• Internet web sites

• Social Media

Full form of UNESCO  is _______________

• Union Nations Education ,Science and Cultural Organisation

• United Nations Environmental, Social and Cultural Organization.

• United Nations Enterprise ,Science and Cultural Organization

• United Nations Educational, Scientific, and Cultural Organization

How many total World Heritage Sites are there as per UNESCO?

• 1154

• 1050

• 2000

• 987

Who was the founder of inclusive Tour?

• Dennis

• Thomas Cook

• Wright Brothers

• Francis Brown