MODULO 4 - CAPTUREMOS VALOR!
Authored by Analia gifico
Education, Business
1st - 12th Grade
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
Muchas empresas están a favor de fijar PRECIOS ALTOS para ¨descremar el mercado¨ y entonces:
CAPTURAR EL NIVEL INFERIOR (del mercado)
CAPTURAR EL NIVEL MEDIO (del mercado)
CAPTURAR EL NIVEL SUPERIOR (del mercado)
2.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
El PRECIO ALTO comunica la imagen de un PRODUCTO SUPERIOR.
VERDADERO
FALSO
3.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
El método más elemental para fijar precios es:
Basado en VALOR PERCIBIDO
Basado en la COMPETENCIA
COSTO + SOBREPRECIO
4.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
La fijación de precios por TASA VIGENTE (COMPETENCIA) se suele utilizar en los casos que:
LOS COSTOS SON DIFICILES DE MEDIR
LAS EMPRESAS SIENTEN QUE LE PRECIO VIGENTE REPRESENTA UNA BUENA SOLUCIÓN
LOS 2 ANTERIORES SON CORRECTOS
NINGUNO ES CORRECTO
5.
MULTIPLE SELECT QUESTION
10 sec • 10 pts
El ajuste de precios DISCRIMINATORIOS consiste en:
FIJACIÓN POR SEGMENTO DE CLIENTES
FIJACION POR LA FORMA DE PRODUCTO
FIJACIÓN POR EVENTO ESPECIAL/TEMPORADA
FIJACIÓN POR LINEA DE PRODUCTOS
6.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
El precio es una variable que influye poco en la estrategia de posicionamiento de una empresa
VERDADERO
FALSO
7.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
No es bueno tener un precio distinto para cada segmento o tipo de clientes ya que complica la administración
VERDADERO
FALSO
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