Marketing Principles Midterm Review Practice Test

Marketing Principles Midterm Review Practice Test

9th - 12th Grade

30 Qs

quiz-placeholder

Similar activities

Exam Q's Unit 1 - Meeting Customer Needs

Exam Q's Unit 1 - Meeting Customer Needs

12th Grade

25 Qs

Wirausaha Rekayasa Bidang Konversi Energi

Wirausaha Rekayasa Bidang Konversi Energi

11th Grade

25 Qs

Costs and Revenue

Costs and Revenue

10th - 12th Grade

25 Qs

Supply Chain Mgt.

Supply Chain Mgt.

11th Grade - University

25 Qs

Entrep Midterm Remedial

Entrep Midterm Remedial

11th Grade

25 Qs

Multi marketing - 2021

Multi marketing - 2021

12th Grade

25 Qs

Conflict Mgmt in the Workplace Quiz

Conflict Mgmt in the Workplace Quiz

9th Grade

25 Qs

About Business Correspondence Etiquette

About Business Correspondence Etiquette

10th Grade - University

25 Qs

Marketing Principles Midterm Review Practice Test

Marketing Principles Midterm Review Practice Test

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Taylor Ramp

Used 42+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A group of people with shared characteristics and interests such as demographics and psychographics that are most likely to purchase a business's products or services is known as __________________.
enterprise system
target market
tribe
community

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the four types of market segmentation?
demographic, behavioral, psychographic, and geographic
economics, sharing, returns, and investment
exchange, value, variables, and personality
production, percentage, finance, and customer service

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of market segmentation involves dividing a market according to different variables such as age, gender, family size, income, and occupation?
geographic segmentation
psychographic segmentation
behavioral segmentation
demographic segmentation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of market segmentation involves dividing a market according to different characteristics such as values, interests, hobbies, likes/dislikes, lifestyles, etc.?
geographic segmentation
psychographic segmentation
behavioral segmentation
demographic segmentation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The local skating rink recently offered a group discount rate for the month of December. The skating rink promoted to large families with a household size greater than 4. Which type of market segmentation is dividing a market based on the household family size?

demographic segmentation

psychographic segmentation

geographic segmentation

behavioral segmentation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Nike Outlet Store is promoting a new line of equipment gear for the upcoming months. Nike sent an email to all customers who enjoy working out and exercising. What type of market segmentation is dividing a market based on customers' hobbies and interests?

demographic

psychographics

geographics

behavioral

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify the particular type of segmentation being described below: Ray-Ban Sunglasses has a new marketing campaign to focus on consumers that live within 100 miles of one of their store locations. Ray-Ban targeted these consumers based on where they live because they know consumers who live within 100 miles of their location will be most likely to travel to their store to shop. Segmenting a market based on where a consumer lives is an example of ______________ segmentation.

demographic

psychographics

geographics

behavioral

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

By signing up, you agree to our Terms of Service & Privacy Policy

Already have an account?