Marketing Principles Midterm Review Practice Test

A group of people with shared characteristics and interests such as demographics and psychographics that are most likely to purchase a business's products or services is known as __________________.

• enterprise system
• target market
• tribe
• community

What are the four types of market segmentation?

• demographic, behavioral, psychographic, and geographic
• economics, sharing, returns, and investment
• exchange, value, variables, and personality
• production, percentage, finance, and customer service

What type of market segmentation involves dividing a market according to different variables such as age, gender, family size, income, and occupation?

• geographic segmentation
• psychographic segmentation
• behavioral segmentation
• demographic segmentation

What type of market segmentation involves dividing a market according to different characteristics such as values, interests, hobbies, likes/dislikes, lifestyles, etc.?

• geographic segmentation
• psychographic segmentation
• behavioral segmentation
• demographic segmentation

The local skating rink recently offered a group discount rate for the month of December. The skating rink promoted to large families with a household size greater than 4. Which type of market segmentation is dividing a market based on the household family size?

• demographic segmentation

• psychographic segmentation

• geographic segmentation

• behavioral segmentation

Nike Outlet Store is promoting a new line of equipment gear for the upcoming months. Nike sent an email to all customers who enjoy working out and exercising. What type of market segmentation is dividing a market based on customers' hobbies and interests?

• demographic

• psychographics

• geographics

• behavioral

Identify the particular type of segmentation being described below: Ray-Ban Sunglasses has a new marketing campaign to focus on consumers that live within 100 miles of one of their store locations. Ray-Ban targeted these consumers based on where they live because they know consumers who live within 100 miles of their location will be most likely to travel to their store to shop. Segmenting a market based on where a consumer lives is an example of ______________ segmentation.

• demographic

• psychographics

• geographics

• behavioral

A framework that allows a business to consider the strengths, weaknesses, opportunities, and threats affecting a business. It provides a snapshot of the company's health, and helps marketers identify things that may affect the performance of their marketing campaigns. This framework can be described as which of the following?

• 5C analysis
• SWOT analysis
• PEST analysis
• TOWS analysis

The process and methods used to gather information, analyze it, and report findings related to the marketing of goods and services is known as____________.

• target market
• market research
• SWOT analysis
• product life cycle

Which data collection method is the most commonly used, most effective, and cost-efficient and results in the highest response rate among other collection methods?

• focus group
• in-person interview
• online survey
• phone interview