International Marketing Mix quiz

What are the things that should not be in your Media Kit?

• Information summary of the artist

• Certain quotes that are suitable from the artist

• Photographs and music samples

• Scandals and ongoing charges against the artist

Which of the following are considered in the media list

• Reviewers and writers

• Editors

• Personalities that will make a good impression on your music

• Lawyers, Accountants, law enforcements

In doing your marketing campaign, what is the term for 'low levels of continuity with "pulses" of increase advertising tied to retail activity"

• Flighting

• Pulsing

• Frequncing

• Reaching

What is the full AIDA acronym?

• Awareness, Interest, Desire Action

• Assertiveness, Interest, Diplomacy, Action

• Awareness, Incredible, Desire, Assertiveness

• Action, Interest, Desire, Awareness

Which of the following is needed in a communication brief?

• Supported points, tone and style

• Design, art and photography

• Understanding the marketing situation

• Ignoring the timing and budget

Which of the following is NOT a form of communication

• tabloids and fan cafes

• an advertisement on YouTube

• An Instagram live

• the KFC original recipe in the HQ safebox

Choose the correct statements based on the picture given

• An artist needs to consider this platform because there is a limitation to a certain audience

• This platform will be used worldwide

• Artists can gauge the cultural taste of the market targeted using this platform by looking at the most viewed material

• It discusses academic materials only

What kind of marketing is this?

• Direct

• Emails

• Direct Mail

• Instant Messaging