International Marketing Mix quiz

International Marketing Mix quiz

Professional Development

8 Qs

quiz-placeholder

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International Marketing Mix quiz

International Marketing Mix quiz

Assessment

Quiz

Performing Arts, Business, Arts

Professional Development

Hard

Created by

NUR JAMALLUDIN

Used 3+ times

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8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the things that should not be in your Media Kit?

Information summary of the artist

Certain quotes that are suitable from the artist

Photographs and music samples

Scandals and ongoing charges against the artist

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which of the following are considered in the media list

Reviewers and writers

Editors

Personalities that will make a good impression on your music

Lawyers, Accountants, law enforcements

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In doing your marketing campaign, what is the term for 'low levels of continuity with "pulses" of increase advertising tied to retail activity"

Flighting

Pulsing

Frequncing

Reaching

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the full AIDA acronym?

Awareness, Interest, Desire Action

Assertiveness, Interest, Diplomacy, Action

Awareness, Incredible, Desire, Assertiveness

Action, Interest, Desire, Awareness

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which of the following is needed in a communication brief?

Supported points, tone and style

Design, art and photography

Understanding the marketing situation

Ignoring the timing and budget

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a form of communication

tabloids and fan cafes

an advertisement on YouTube

An Instagram live

the KFC original recipe in the HQ safebox

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Media Image

Choose the correct statements based on the picture given

An artist needs to consider this platform because there is a limitation to a certain audience

This platform will be used worldwide

Artists can gauge the cultural taste of the market targeted using this platform by looking at the most viewed material

It discusses academic materials only

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What kind of marketing is this?

Direct

Emails

Direct Mail

Instant Messaging