Ch. 17: Promotion Mix

Chevrolet introduced a new product on TV during the Super Bowl.

• Advertising

• Public Relations

• Direct Marketing

• Sales Promotion

• Personal Selling

Which type of promotion is this?

• Advertising

• Public Relations

• Direct Marketing

• Sales Promotion

• Personal Selling

Select ALL the examples of SALES PROMOTIONS:

• 
• 
• 
• 

A business uses _______ promotion to convince prospects to select its products or services instead of a competitor’s.

The New York Times runs an article about a new restaurant opening in the city. What form of promotion is this?

• advertising

• public relations

• direct marketing

• personal selling

Which of the following is NOT the purpose of using INSTITUTIONAL PROMOTION?

• Create a favorable image for a business 

• Help an organization advocate for change

• Explain the major features and benefits of a product/service

• Take a stand on trade or community issues. 

Select all of the examples of PERSONAL SELLING?

• 
• 
• 
• 

Which type of promotion is this?

• Public Relations

• Advertising

• Personal Selling

• Sales Promotion

True or False: A local credit union buying a ½- page ad in the school yearbook is an example of an ADVERTISEMENT

• TRUE

• FALSE

A local business is recognized for its contributions to the Special Olympics in a Special Olympics organizer newsletter. Which type of promotion is this?

• Advertising

• Public Relations

• Personal Selling

• It's not a promotion