Ch. 17: Promotion Mix
Authored by Cayse Overstreet
Business
9th - 12th Grade
Used 72+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Chevrolet introduced a new product on TV during the Super Bowl.
Advertising
Public Relations
Direct Marketing
Sales Promotion
Personal Selling
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of promotion is this?
Advertising
Public Relations
Direct Marketing
Sales Promotion
Personal Selling
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Select ALL the examples of SALES PROMOTIONS:
4.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
A business uses (a) promotion to convince prospects to select its products or services instead of a competitor’s.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The New York Times runs an article about a new restaurant opening in the city. What form of promotion is this?
advertising
public relations
direct marketing
personal selling
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT the purpose of using INSTITUTIONAL PROMOTION?
Create a favorable image for a business
Help an organization advocate for change
Explain the major features and benefits of a product/service
Take a stand on trade or community issues.
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Select all of the examples of PERSONAL SELLING?
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