Value Day 7

This represents an algorithmic, automated process that helps maximize the potential of your campaigns.

• Audience targeting

• Optimization

• Bidding

• Machine Learning

One of the reason why advertisers need to get ready for the holidays is to generate more actions at a lower cost on peak dates.

• TRUE

• FALSE

Establishing goals is not necessary in setting up a Seasonal marketing campaign (Christmas campaigns, Black Friday campaigns)

• True

• False

• Maybe

What are the ways that advertisers can setup Facebook Pixel? (3 options)

• Email instructions to developer

• Use a partner integration

• Automatically add the Javascript code to the website

• Manually add pixel code to the website

This is a container that holds information about items a business wants to advertise or sell on Facebook, including product ID, description, image, price, and availability.

• Commerce Manager

• Dynamic ads

• Business Manager

• Catalog

These are pre-defined actions. When you add them to your pixel code on website, you can track customers' activities, optimize for conversions and build audiences.

• SDK

• Standard Events

• Catalog

• Event Manager

What are the different ways we can adopt the Conversions API? Select all that applies.

• Data sources

• Partner

• Direct

• CAPI Gateway

How does implementing the Conversions API benefit advertisers?

• The Conversions API can help establish visibility to cookies on web browsers and ensures businesses adhere to the General Data Protection Regulation (GDPR).

• The Conversions API can help manage information directly from cookies to expand visibility.

• The Conversions API can bypass the data privacy limitations on the iOS14.5+ update.

• The Conversions API helps make data sharing more reliable providing better performance today, and prepares  businesses for future changes to the ads ecosystem.

We use this targeting strategy to exclude people who already made the purchase for a specific number of days.

• Detailed Targeting Expansion

• Lookalike Audience

• Custom Audience Exclusion

• Broad Targeting

We use relevant holiday insights to capture client attention and use CRM /Ads Manager upon pitching seasonal moments.

• True

• False